Methods of Communicating with Customers

Methods of Communicating with Customers

What’s the best way to communicate with customers?

By Emma Meakin

Different communication channels suit different needs, aims, customers and businesses. You need to find what’s right for you.

Some studies suggest that younger customers prefer dealing with businesses via email – or even social media – whilst older people prefer more traditional channels. Rather than just guessing what your customers want, the best approach is to consider two questions: which communication do your customers most often use with you, and what works?

Using sign-up forms, surveys or post-sales checkups gives you the opportunity to ask your customers to express their communication preferences. Then monitoring your click-throughs and other stats can help you work out which channels are most effective.