Personal touches can help secure a customer for the long term. Going above and beyond what the customer would ordinarily expect can make them feel more valued, but you should ensure that you specifically target their individual profile.
By taking an interest in your customers and building a relationship, which extends further than simply seeing them a sales opportunity, you may find that some customers will be prepared to pay more for goods or services, as they feel personally connected with a company.
Personal touches can be as straightforward as communicating via the phone instead of e-mail or adding a personally written note to an order. Using social media can also be an effective way to reach out and engage with your customers.