The UK Startups Disrupting the Fashion Industry

The UK Startups Disrupting the Fashion Industry

To celebrate London Fashion Week, we've put together an article highlighting the UK's small businesses that are making a name for themselves within the fashion industry

By Jyoti Patel

Despite the fashion industry having a reputation for being notoriously hard to break into, there are a number of UK startups who are spotting a gap in the market and creating innovative businesses around changing consumer needs - such as merging tech with fashion, or creating products for consumers who are looking for garments that are both ethical and luxurious. To celebrate London Fashion Week, we’ve put together an article celebrating some of the smaller UK businesses that are making a name for themselves within the fashion industry. Here are the UK fashion startups to keep an eye on:


Men and women's sustainable fashion & tech| Isle of Wight | 2009

Rapanui is the sustainable fashion brand that's come a long way from its humble beginnings in a garden shed on the Isle of Wight. The business is now an award-winning brand that creates a range of clothing from organic cotton in a factory powered by renewable energy. The ethos of the business is built around disrupting the clothing industry by reducing the volume of clothes that end up in landfills, along with producing high-quality garments in an ethical environment. 

All orders are shipped in paper mail bags or cardboard boxes, and even the tape used for packaging is paper-based. The business also addresses the fact that wastewater from dyehouse effluent is a major source of pollution, so it uses a recirculation system that refilters and cleans used water to make it crystal clear, drinkable and perfect for using again. 

The team at Rapanui are currently working on new fibres made from their old t-shirts in order to create a circular economy, where consumers can send their old t-shirts back to the business in exchange for store credit. You can read more about the details of their manufacturing process on the business' website, or keep up with Rapanui's latest innovations on Twitter, Instagram and Facebook.


Jewellery made from salvaged electronics | London | 2017

Lylie’s was founded by 24-year-old Eliza Walter in 2017 - who trained as a goldsmith in London's Hatton Garden. The business is built around the concept of using discarded technology, dental waste and unwanted scrap to create eco-friendly jewellery. This ethos of finding wealth in waste is brought about by Eliza's innovative process of ‘mining’ precious metals, such as gold, from unwanted devices. 

All jewellery is crafted in this way from salvaged gold and silver and is made from 100% recycled e-waste. Whilst most gold is mined from the earth's core through socially and environmentally destructive processes, 'mining' from unwanted waste produces 10 x more gold per ton. When it comes to stones, Lylie's only uses man-made stones, recycled diamonds and cultured pearl farming.

All jewellery produced by Lylie's is given a specific Salvaged Hallmark, demonstrating that the design has been independently tested, whilst acknowledging the use of recycled precious metals. The business is also partnered with The Woodland Trust in order to carbon offset the emissions created in making their jewellery and packaging.

Overall, this is an innovative take on producing delicate and beautiful fashion statements from unwanted waste. You can learn more about Lylie's, and browse the beautiful collection of sustainable jewellery, on the business' Instagram and Facebook pages. 

Snap Fashion

Virtual search tool for fashion| London | 2011

Snap Fashion was invented and developed by 27-year-old Jenny Griffiths, a Computer Science graduate with a love for fashion. She created a tool which allows consumers, influencers and retailers to simply take a picture of a piece of clothing or look they love to find dupes. The website and app scan hundreds of thousands of items from over 250 online and high-street retailers to put forward look-alike items, allowing users to find the perfect match both in terms of aesthetics and price point.

It's the first image-driven shopping website and app of its kind. Retailers that feature on the tool include Topshop, New Look, Gap, and even department stores such as Selfridges and House of Fraser. E-retailers also feature, including the likes of Asos and Boohoo. 

The app allows you to make purchases directly, or to save items you like the look of to get alerts on when it goes on sale. It's an inventive way of bringing fashion back to its routes of being visual and allows consumers to harness the power of tech to find the perfect product at the click of a button. Learn more about the brand and keep up with Snap Fashion on Twitter and Facebook

Beyond Skin

Vegan and cruelty-free shoes | Brighton | 2001

Natalie Dean founded Beyond Skin after struggling to find both stylish and cruelty-free shoes. She wanted to marry luxury fashion with sustainability and achieved this by creating vegan shoes that are both ethical and beautiful. The result is a range of footwear made using 100% recycled PU vegan leather linings, designed in Brighton and produced in Spain.

The brand has been regularly featured in the press since 2003 - when Natalie Portman wore a pair of Beyond Skin shoes to the Oscars. Since, Leona Lewis, Ellen Page and Cheryl Cole, amongst many more, have raised awareness of the brand and its products. The brand has gone on to win awards with PETA, the RSPCA and the Vegan Society. 

Beyond Skin's current range of shoes includes a stunning selection of boots, heels, sandals and even a bridal collection. The business is on track to use 100% recycled or fully sustainable materials across its full range of products by 2025. You can view Beyond Skin's range of shoes on Instagram, and keep up with the latest from the business on Facebook and Twitter

If you've enjoyed this article, or want further insight into running an environmentally-conscious business within the UK, take a look at our Guide to Certified B Corporations, or article highlighting Fair Trade Principles.