The Knowledge Hub

How to Combat the Competition

Marcia Smith

Competition is fierce across all industries so it's vital to know how to deal with competitors. We evaluate strategies for staying ahead of the compeititon

How to Find Your Perfect Marketing Agency

Daniel Kidd

Taking on a marketing agency can be a daunting prospect for any small business, so here's what you should expect and how to find the one most suited to you.

What is Trademark Infringement?

Emma Meakin

Trademark infringement: What is it? Have you seen someone with a similar or identical mark? Then you may need to take action...

3 Examples of Government Grants

Marcia Smith

Government offers a range of business grants, and while limited it can be a good starting point when seeking support. We list 3 types of government funding

Ulster Bank Loans

Elma Glasgow

Ulster Bank business loans are available in small and large amounts for SMEs, but is a traditional lender the suitable solution for your funding needs?

How Unique Are You?

Marcia Smith

Offering customers a unique product or serving a niche market can help you stand apart from your rivals.

How to Avoid the Dreaded 'Unsubscribe' Button

David Kiriakidis

So you've jumped on the email marketing bandwagon. Now here's how to avoid high bounce and unsubscribe rates and keep your ROI high.

How to Drive Sales For Your New Product

Daniel Kidd

When launching a new product there are two things you should consider before starting your marketing campaign; content & delivery. Here's why.

Creating Your First Content Strategy

Daniel Kidd

Everything you need to know to start putting together your first content strategy for your business from understanding your customers to implementing it.

Content: The Most Profitable Revenue Channel Ever?

Daniel Kidd

How to mine your business and industry for interesting and engaging topics such as new products, technological developments and fashions.

​Defences for Trademark Infringement

Emma Meakin

Have you been accused of trademark infringement? Are you facing a threat of proceedings? Don’t panic - there may be a defence.

The Small Business Guide to Making Content Work

David Kiriakidis

A strong piece of content shouldn't be limited. Making the most out of your content means thinking about different channels.

Why Content is Such a Buzzword in Business

Daniel Kidd

In the age of ecommerce, the way in which companies and clients interact has changed in recent years, and posting adverts simply doesnt cut it anymore

How to Turn Blogging Into a Revenue Channel

Daniel Kidd

A blog gives your company a personal face. It can be a simple way to convey complicated messages to your customers and can help you build a loyal following.

What Your Images Say About Your Business

Daniel Kidd

A picture is worth a thousand words. Supporting imagery is essential to creating a great website, but it’s vital that you use those images legally.

Launching Your Own Personal Training Business

Daniel Kidd

​To launch your own personal training business you will need to make sure you can deliver a quality service yourself, or hire a partner. Here's how.

How to Make The Most of Twitter on a Tiny Budget

David Kiriakidis

If you have a small marketing budget, how do you use Twitter? How can you grow your presence for free? Here are our top tips..

Is Your Business Ready to Go Global?

Daniel Kidd

It can be one of the most difficult decisions an entrepreneur will ever make - Can your business stand the test of time in a different country?

How to Make The Most of Facebook on a Tiny Budget

David Kiriakidis

​It all used to be quite simple. You'd work out who you wanted to like your page, put together the right content and Bob's your uncle. And then...

Why You Should Focus More on Email Marketing

David Kiriakidis

With other, more 'exciting' digital channels, email marketing is often a forgotten channel, but it could actually be your most effective.