Clients

As your business progresses, ensure clients get the best possible experience

Clients are invaluable. That's why you need to constantly strive to improve their brand and customer experience. In this section you can find anything from dealing with difficult customers (we've all been there) to breaking into a new target market and growing a solid understanding of your client base.

Using CRM Data to Build Marketing Campaigns

Using CRM Data to Build Marketing Campaigns

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Using CRM Data to Build Marketing Campaigns

Ella Patenall of Tech.co​ explores how SMEs can use CRM data to inform their long-term marketing strategy, including a look at data cleansing, segmentation and personalisation.

A Guide to Increasing Your Business's Prices

A Guide to Increasing Your Business's Prices

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A Guide to Increasing Your Business's Prices

Our guide takes you through the steps of increasing your business's prices without negatively affecting your customers.

Medical Practices: Boosting Patient Engagement

Medical Practices: Boosting Patient Engagement

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Medical Practices: Boosting Patient Engagement

With more and more patients expecting digital-first services, we take a look at four strategies you can use as a medical practice to better serve your customers and improve engagement

A Guide to Data Driven Business Development

A Guide to Data Driven Business Development

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A Guide to Data Driven Business Development

A data driven approach to business development can be highly successful for professional services firms that may have previously relied on face-to-face interactions. Here's how

Using Data to Compete Against Big Businesses

Using Data to Compete Against Big Businesses

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Using Data to Compete Against Big Businesses

It's important to understand how analysing data could help you learn more about your customers and gain an edge over competitors. Tillpoint's Cordy Bartlett explores

How to Find Clients for Your Construction Business

How to Find Clients for Your Construction Business

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How to Find Clients for Your Construction Business

If you're struggling to find clients for your construction business, this guide explores three easy ways to promote your services and attract new customers

A Guide To Chasing Late Payments

A Guide To Chasing Late Payments

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A Guide To Chasing Late Payments

It's important to be aware of how to chase up unpaid invoices to protect your business and its cash flow. Here's Sage's guide on how SMEs should approach chasing late payments

A Startup's Guide to Data Protection & GDPR

A Startup's Guide to Data Protection & GDPR

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A Startup's Guide to Data Protection & GDPR

Stuart Cook of data protection services provider Evalian shares his guide to data protection and GDPR for startups, including managing personal data and compliance

The Benefits of Google Data Studio to SMEs

The Benefits of Google Data Studio to SMEs

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The Benefits of Google Data Studio to SMEs

In this article by Cedarwood Digital, Edgars Boitmanis shares his experience of switching to Google Data Studio for client reporting and highlights eight benefits of the tool

Collecting Data for Hyper-Personalised Marketing

Collecting Data for Hyper-Personalised Marketing

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Collecting Data for Hyper-Personalised Marketing

Jason Lark of Celerity shares his tips on how to collect the right types of data for your SME's marketing campaigns

The SME Guide to Optimising Transparency

The SME Guide to Optimising Transparency

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The SME Guide to Optimising Transparency

In this detailed guide, KJ Dearie of Termly explores how SMEs can promote transparency through their data collection and marketing practices

How to Promote Your Business Offline

How to Promote Your Business Offline

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How to Promote Your Business Offline

Although digital marketing is the go-to way of promoting your business these days, traditional offline methods still play an important role in making connections with customers

SME Guide to Bidding for Government Contracts

SME Guide to Bidding for Government Contracts

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SME Guide to Bidding for Government Contracts

Public sector contracts can provide lucrative business opportunities for SMEs. But how do you go about applying for one? Here's our guide

A Guide to Developing Confidence at Work

A Guide to Developing Confidence at Work

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A Guide to Developing Confidence at Work

Paul Russell of Luxury Training Academy explains how to develop your confidence and gain authority in the workplace

Managing Password Protection & Cyber-Stress

Managing Password Protection & Cyber-Stress

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Managing Password Protection & Cyber-Stress

Many SMEs struggle with effective password management and cyber-stress. Ian Pitt of LogMeIn explains how technology can relieve the burden

GDPR: How to Rectify Non-Compliance

GDPR: How to Rectify Non-Compliance

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GDPR: How to Rectify Non-Compliance

Many SMEs are still unsure if they are 100 per cent compliant with the GDPR. Adam Prince shares three changes to make within your business if you suspect non-compliance

How to Improve Your Company Credit Score

How to Improve Your Company Credit Score

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How to Improve Your Company Credit Score

Credit scores are one of the most telling reflections of your business' financial health. We look at how to improve your credit score and the influence it can have on finance applications

How Facial Recognition Technology Can Help SMEs

How Facial Recognition Technology Can Help SMEs

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How Facial Recognition Technology Can Help SMEs

Identity verification is a vital part of many businesses' customer checks. Rhys David examines how facial recognition technology can help save time and resources

Capitalising on Business 'Micro-Moments'

Capitalising on Business 'Micro-Moments'

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Capitalising on Business 'Micro-Moments'

With the advancement of online shopping and increasing dominance of mobile browsing, capitalising on the 'micro-moments' in your customer journey could be the key to success

Protecting Your Business from a Data Breach

Protecting Your Business from a Data Breach

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Protecting Your Business from a Data Breach

From educating your staff about phishing emails to protecting your local network, here are some important cyber security measures for small businesses