Communication

Read about the ways you can communicate with customers, and win them over

Excellent customer communications result in increased turnover because you're building closer bonds with the people that matter. From blogging and e-newsletters, to sales and methods of communication, our articles offer great guidance for anyone who wants to build a successful business.

How To Turn Digital Media Into Increased Footfall

How To Turn Digital Media Into Increased Footfall

— Read More — How To Turn Digital Media Into Increased Footfall

How To Turn Digital Media Into Increased Footfall

Traditional promotion is dead. Long live Digital Media. Here are some ways you can use technology to grow your business footfall

How a Simple Piece of Copy Can Boost Your Business

How a Simple Piece of Copy Can Boost Your Business

— Read More — How a Simple Piece of Copy Can Boost Your Business

How a Simple Piece of Copy Can Boost Your Business

Good, effective marketing copy needs to combine a number of essential elements - a call to action, and a solution that invokes a reaction.

Marketing to High-End & Low-End Customers

Marketing to High-End & Low-End Customers

— Read More — Marketing to High-End & Low-End Customers

Marketing to High-End & Low-End Customers

Segmenting your customers based on their income may not be the most morally right thing to do, but it could totally reinvigorate your sales.

Advertising Your Business on TV

Advertising Your Business on TV

— Read More — Advertising Your Business on TV

Advertising Your Business on TV

TV advertising is something often overlooked by SMEs due to the expected high costs. The benefits can, however, outweigh the negatives

The 'Golden Oldies' of Marketing

The 'Golden Oldies' of Marketing

— Read More — The 'Golden Oldies' of Marketing

The 'Golden Oldies' of Marketing

Do MySpace, The Phonebook and Flyer distribution still work as ways of promoting your small-medium business? We take a closer look...

Do You Know Your Leads From Your Weeds?

Do You Know Your Leads From Your Weeds?

— Read More — Do You Know Your Leads From Your Weeds?

Do You Know Your Leads From Your Weeds?

Are your sales figures stuck in a rut? In this article we look at one simple way you can revolutionize your lead management process and grow your numbers.

How Affiliate Marketing Could Revolutionize Your Lead Flow

How Affiliate Marketing Could Revolutionize Your Lead Flow

— Read More — How Affiliate Marketing Could Revolutionize Your Lead Flow

How Affiliate Marketing Could Revolutionize Your Lead Flow

For many small business owners, affiliate marketing can seem confusing and complicated, but it's actually incredibly simple. Here's how it works...

How do I Ensure Effective Team Management?

How do I Ensure Effective Team Management?

— Read More — How do I Ensure Effective Team Management?

How do I Ensure Effective Team Management?

Effective team management, why it is necessary and how to ensure that you are achieving it.

The Importance of Effective Communication in Business

The Importance of Effective Communication in Business

— Read More — The Importance of Effective Communication in Business

The Importance of Effective Communication in Business

Effective communication with employees and customers is the backbone of any successful business. But what's the secret to communicating with clarity?

Corresponding with Clients

Corresponding with Clients

— Read More — Corresponding with Clients

Corresponding with Clients

Contacting customers is the first step to gaining repeat custom. But when and how should you get in touch? Knowledge Hub investigates...

What is a Linear Model of Communication?

What is a Linear Model of Communication?

— Read More — What is a Linear Model of Communication?

What is a Linear Model of Communication?

Linear models of communication have been largely superseded by transactional and mutual models, but they still have a number of advantages for businesses

Key Components of Written Communication

Key Components of Written Communication

— Read More — Key Components of Written Communication

Key Components of Written Communication

What are the key components of effective written communication and how can you ensure they come across in anything you write or produce.

The Single Biggest Challenge for a Business Leader?

The Single Biggest Challenge for a Business Leader?

— Read More — The Single Biggest Challenge for a Business Leader?

The Single Biggest Challenge for a Business Leader?

What is the biggest challenge for the average business leader? Have a think. It's probably not what you would expect. Here's why...

Using Buffer Statements

Using Buffer Statements

— Read More — Using Buffer Statements

Using Buffer Statements

Buffer statements are a form of neutral language, commonly used to soften the blow when communicating bad news in a business environment.

Use Plain English in Business Communications

Use Plain English in Business Communications

— Read More — Use Plain English in Business Communications

Use Plain English in Business Communications

Effective communication is vital for the smooth running of your business, and there's one simple, obvious trick to improve it - use plain English.

What is the Halo Effect?

What is the Halo Effect?

— Read More — What is the Halo Effect?

What is the Halo Effect?

The Halo effect is an important theory in cognitive psychology, but how can you use it to your advantage in a business sense?