Excellent customer communications result in increased turnover because you're building closer bonds with the people that matter. From blogging and e-newsletters, to sales and methods of communication, our articles offer great guidance for anyone who wants to build a successful business.
How to Grow Your Email Subscribers
— Read More — How to Grow Your Email SubscribersHow to Grow Your Email Subscribers
How do you go about growing your email subscribers without holding a gun to their head. Seriously, don't do that.
6 Zero-Cost Ways to Win Business From Your Competition
— Read More — 6 Zero-Cost Ways to Win Business From Your Competition6 Zero-Cost Ways to Win Business From Your Competition
There are many ways to win business from your competition. Some come at a cost. Some are completely free apart from in time and effort. Just like these.
How to Deal With Difficult Customers
— Read More — How to Deal With Difficult CustomersHow to Deal With Difficult Customers
In every industry there will be times when you have to deal with difficult customers. Handle a situation well and most customers will do business with you.
Is The Customer Really Always Right?
— Read More — Is The Customer Really Always Right?Is The Customer Really Always Right?
Customer complaints can have a huge impact on a business' reputation. Here's an article exploring how to deal with customer complaints effectively
How To Turn Digital Media Into Increased Footfall
— Read More — How To Turn Digital Media Into Increased FootfallHow To Turn Digital Media Into Increased Footfall
Traditional promotion is dead. Long live Digital Media. Here are some ways you can use technology to grow your business footfall
How a Simple Piece of Copy Can Boost Your Business
— Read More — How a Simple Piece of Copy Can Boost Your BusinessHow a Simple Piece of Copy Can Boost Your Business
Good, effective marketing copy needs to combine a number of essential elements - a call to action, and a solution that invokes a reaction.
How to Market to High-End & Low-End Customers
— Read More — How to Market to High-End & Low-End CustomersHow to Market to High-End & Low-End Customers
Segmenting your customers based on their income may not be the most morally right thing to do, but it could totally reinvigorate your sales.
Advertising Your Business on TV
— Read More — Advertising Your Business on TVAdvertising Your Business on TV
TV advertising is something often overlooked by SMEs due to the expected high costs. The benefits can, however, outweigh the negatives
The 'Golden Oldies' of Marketing
— Read More — The 'Golden Oldies' of MarketingThe 'Golden Oldies' of Marketing
Do MySpace, The Phonebook and Flyer distribution still work as ways of promoting your small-medium business? We take a closer look...
Do You Know Your Leads From Your Weeds?
— Read More — Do You Know Your Leads From Your Weeds?Do You Know Your Leads From Your Weeds?
Are your sales figures stuck in a rut? In this article we look at one simple way you can revolutionize your lead management process and grow your numbers.
How Affiliate Marketing Could Revolutionize Your Lead Flow
— Read More — How Affiliate Marketing Could Revolutionize Your Lead FlowHow Affiliate Marketing Could Revolutionize Your Lead Flow
For many small business owners, affiliate marketing can seem confusing and complicated, but it's actually incredibly simple. Here's how it works...
How do I Ensure Effective Team Management?
— Read More — How do I Ensure Effective Team Management?How do I Ensure Effective Team Management?
Good team management is based on trust, understanding and recognition. Read why it's necessary to get results, and our tips for being a successful manager
The Importance of Effective Communication in Business
— Read More — The Importance of Effective Communication in BusinessThe Importance of Effective Communication in Business
Effective communication with employees and customers is the backbone of any successful business. But what's the secret to communicating with clarity?
Corresponding with Clients
— Read More — Corresponding with ClientsContacting customers is the first step to gaining repeat custom. But when and how should you get in touch? Knowledge Hub investigates...
What is a Linear Model of Communication?
— Read More — What is a Linear Model of Communication?What is a Linear Model of Communication?
Linear models of communication have been largely superseded by transactional and mutual models, but they still have a number of advantages for businesses
Key Components of Written Communication
— Read More — Key Components of Written CommunicationKey Components of Written Communication
What are the key components of effective written communication and how can you ensure they come across in anything you write or produce.
The Single Biggest Challenge for a Business Leader?
— Read More — The Single Biggest Challenge for a Business Leader?The Single Biggest Challenge for a Business Leader?
What is the biggest challenge for the average business leader? Have a think. It's probably not what you would expect. Here's why...
Using Buffer Statements
— Read More — Using Buffer StatementsBuffer statements are a form of neutral language, commonly used to soften the blow when communicating bad news in a business environment.
Use Plain English in Business Communications
— Read More — Use Plain English in Business CommunicationsUse Plain English in Business Communications
Effective communication is vital for the smooth running of your business, and there's one simple, obvious trick to improve it - use plain English.
What is the Halo Effect?
— Read More — What is the Halo Effect?The Halo effect is an important theory in cognitive psychology, but how can you use it to your advantage in a business sense?
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