Excellent customer communications result in increased turnover because you're building closer bonds with the people that matter. From blogging and e-newsletters, to sales and methods of communication, our articles offer great guidance for anyone who wants to build a successful business.
How a Simple Piece of Copy Can Boost Your Business
— Read More — How a Simple Piece of Copy Can Boost Your BusinessHow a Simple Piece of Copy Can Boost Your Business
Good, effective marketing copy needs to combine a number of essential elements - a call to action, and a solution that invokes a reaction.
How Affiliate Marketing Could Revolutionize Your Lead Flow
— Read More — How Affiliate Marketing Could Revolutionize Your Lead FlowHow Affiliate Marketing Could Revolutionize Your Lead Flow
For many small business owners, affiliate marketing can seem confusing and complicated, but it's actually incredibly simple. Here's how it works...
The Importance of Effective Communication in Business
— Read More — The Importance of Effective Communication in BusinessThe Importance of Effective Communication in Business
Effective communication with employees and customers is the backbone of any successful business. But what's the secret to communicating with clarity?
What is a Linear Model of Communication?
— Read More — What is a Linear Model of Communication?What is a Linear Model of Communication?
Linear models of communication have been largely superseded by transactional and mutual models, but they still have a number of advantages for businesses
Key Components of Written Communication
— Read More — Key Components of Written CommunicationKey Components of Written Communication
What are the key components of effective written communication and how can you ensure they come across in anything you write or produce.
The Single Biggest Challenge for a Business Leader?
— Read More — The Single Biggest Challenge for a Business Leader?The Single Biggest Challenge for a Business Leader?
What is the biggest challenge for the average business leader? Have a think. It's probably not what you would expect. Here's why...
Using Buffer Statements
— Read More — Using Buffer StatementsBuffer statements are a form of neutral language, commonly used to soften the blow when communicating bad news in a business environment.
What is the Halo Effect?
— Read More — What is the Halo Effect?The Halo effect is an important theory in cognitive psychology, but how can you use it to your advantage in a business sense?
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