Communication

Read about the ways you can communicate with customers, and win them over

Excellent customer communications result in increased turnover because you're building closer bonds with the people that matter. From blogging and e-newsletters, to sales and methods of communication, our articles offer great guidance for anyone who wants to build a successful business.

What is the Halo Effect?

What is the Halo Effect?

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What is the Halo Effect?

The Halo effect is an important theory in cognitive psychology, but how can you use it to your advantage in a business sense?