Investing in developing and launching new products is part of running a competitive business. But you need to do the research. How do you develop ideas? How do you protect your ideas? How do you go about launching the products and services? What if you want to do business abroad? And what about getting publicity? These and other questions are answered on the Knowledge Hub.
How to Break Into a New Demographic
— Read More — How to Break Into a New DemographicHow to Break Into a New Demographic
It’s obviously essential to exploit new avenues of growth in a business, but there are steps you should consider before pushing into a new demographic
Why Not to Get Into a Price War With a Competitor
— Read More — Why Not to Get Into a Price War With a CompetitorWhy Not to Get Into a Price War With a Competitor
Sensible pricing is essential for business – but price wars can be disastrous, and usually mean that everybody loses.
Launching Your Trial Product
— Read More — Launching Your Trial ProductYou might be wondering if free trials are cost effective. The short answer is yes. The longer answer is yes, but only if they’re carefully planned out.
Should I Offer Discounts to my Customers?
— Read More — Should I Offer Discounts to my Customers?Should I Offer Discounts to my Customers?
Volume discounts are a proven way to increase sales and gain customer loyalty. But do they make financial sense for your business?
Writing a Business Plan
— Read More — Writing a Business PlanIf you want to start out in business, and you've got a great idea, you need to plan how your business will launch, grow and sustain itself. Here's how
How to Market Your Product to a Foreign Country
— Read More — How to Market Your Product to a Foreign CountryHow to Market Your Product to a Foreign Country
In order to market to your foreign audience as effectively as possible, you need to be prepared to really get to know your customers. Here's how.
How to Write a Press Release For Your Business
— Read More — How to Write a Press Release For Your BusinessHow to Write a Press Release For Your Business
Writing an effective press release for a new business can be tricky if you're unsure, but there are steps you can take to get your press release noticed
Intellectual Property Rights
— Read More — Intellectual Property RightsYour frequently asked questions (FAQs) on trademark law, intellectual property, product manufacturing and your associated legal protection.
How to Diversify Your Business
— Read More — How to Diversify Your BusinessHow to Diversify Your Business
Thinking of targeting new markets and innovating your products or services? We're offering some useful advice to help you advance your business.
Involving Staff in Product Development
— Read More — Involving Staff in Product DevelopmentInvolving Staff in Product Development
As a leader, is it important to communicate with all levels of employees about the development of a product?
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