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Clients

As your business progresses, ensure clients get the best possible experience

Clients are invaluable. That's why you need to constantly strive to improve their brand and customer experience. In this section you can find anything from dealing with difficult customers (we've all been there) to breaking into a new target market and growing a solid understanding of your client base.

Drafting your Business Marketing Plan

Drafting your Business Marketing Plan

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Drafting your Business Marketing Plan

How you can use your current or previous customers as a powerful marketing tool, and how to turn them into effective brand advocates.

Time Scales for Handling Customer Complaints

Time Scales for Handling Customer Complaints

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Time Scales for Handling Customer Complaints

No business owner wants complaints about their products or business, but when they happen, here's how you should respond to them.

Monitoring your Clients' Happiness

Monitoring your Clients' Happiness

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Monitoring your Clients' Happiness

Ensuring your clients are happy and content with your business is key to building lasting relationships and repeat custom. Here's why...

Dealing with HMRC for a Client

Dealing with HMRC for a Client

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Dealing with HMRC for a Client

If you're going to be dealing with HMRC on behalf of one of your clients, you need to obtain client authorisation. Here's how.

Which Traits Can Shorten Your Leadership Career?

Which Traits Can Shorten Your Leadership Career?

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Which Traits Can Shorten Your Leadership Career?

Which leaderships traits will end your leadership role, and what can you do to counterbalance these.

Top Tips on Customer Care

Top Tips on Customer Care

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Top Tips on Customer Care

Knowing how to make and keep your customers happy is crucial to the success of any business, large or small. Here are our top tips...

Contacting your Clients via Email

Contacting your Clients via Email

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Contacting your Clients via Email

Contacting your customers via email can be very effective for many small businesses. Here are our top tips to get your message across, first time round...

The Scope Creep Monster

The Scope Creep Monster

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The Scope Creep Monster

If you're a freelance or use a freelancer for your business, you'll probably know what Scope Creep is. Here's how you can eliminate it from your business.

Methods of Communicating with Customers

Methods of Communicating with Customers

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Methods of Communicating with Customers

Think you can get away with a customer newsletter once a month? Wrong. Here are our top tips for regularly communicating with your customers.

Making Money From Your Customers' Experience

Making Money From Your Customers' Experience

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Making Money From Your Customers' Experience

Would consumers pay more for a better customer experience? Discover how investing in your customer service could ultimately increase your company's profits

How Important are Gifts in Retaining Customers?

How Important are Gifts in Retaining Customers?

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How Important are Gifts in Retaining Customers?

Struggling with a lack of repeat custom? Have you considered using gifts as a method of retaining customers? No? Here's why you should, despite the cost.

Advertising your Business to Potential Customers

Advertising your Business to Potential Customers

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Advertising your Business to Potential Customers

There are many ways to reach out to potential customers, but there is one almost guaranteed way to reach more customers. Knowledge Hub investigates...

Customer Attraction and Retention

Customer Attraction and Retention

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Customer Attraction and Retention

Customer attraction and retention both require attention if you want to maintain sales in the long run. But which takes more effort? We compare strategies

Why Don't People Listen?

Why Don't People Listen?

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Why Don't People Listen?

Communication is a two-way street, yet most people don't listen to others. What's the most common reason for people tuning out, and how can you solve this?

The Personal Touch is Key

The Personal Touch is Key

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The Personal Touch is Key

Finding new customers is important for any business, but just as vital, is retaining them. How can you use personal touches to make sure they stay with you?

Social Media and Customer Retention

Social Media and Customer Retention

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Social Media and Customer Retention

When it comes to retaining customers or clients, Social Media can be incredibly important, and could be the crucial factor in someones purchasing decision.

Prices v Customer Service

Prices v Customer Service

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Prices v Customer Service

For your customers, there are two main factors to focus on in their decision making cycle - price and customer service. But which is the most important?

Corresponding with Clients

Corresponding with Clients

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Corresponding with Clients

Contacting customers is the first step to gaining repeat custom. But when and how should you get in touch? Knowledge Hub investigates...

Obtaining Customer Feedback

Obtaining Customer Feedback

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Obtaining Customer Feedback

Customer feedback can provide invaluable insight for improving your business. We review the different ways to request feedback including automated systems

The Effects of 'Buyer's Remorse'

The Effects of 'Buyer's Remorse'

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The Effects of 'Buyer's Remorse'

Ever heard of buyer's remorse? We explain what causes this emotion and how it affects buying decisions, so you can put strategies in place to overcome it