Clients

As your business progresses, ensure clients get the best possible experience

Clients are invaluable. That's why you need to constantly strive to improve their brand and customer experience. In this section you can find anything from dealing with difficult customers (we've all been there) to breaking into a new target market and growing a solid understanding of your client base.

The Scope Creep Monster

The Scope Creep Monster

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The Scope Creep Monster

If you're a freelance or use a freelancer for your business, you'll probably know what Scope Creep is. Here's how you can eliminate it from your business.

Methods of Communicating with Customers

Methods of Communicating with Customers

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Methods of Communicating with Customers

Think you can get away with a customer newsletter once a month? Wrong. Here are our top tips for regularly communicating with your customers.

Making Money From Your Customers' Experience

Making Money From Your Customers' Experience

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Making Money From Your Customers' Experience

Would consumers pay more for a better customer experience?

How Important are Gifts in Retaining Customers?

How Important are Gifts in Retaining Customers?

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How Important are Gifts in Retaining Customers?

Struggling with a lack of repeat custom? Have you considered using gifts as a method of retaining customers? No? Here's why you should, despite the cost.

Advertising your Business to Potential Customers

Advertising your Business to Potential Customers

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Advertising your Business to Potential Customers

There are many ways to reach out to potential customers, but there is one almost guaranteed way to reach more customers. Knowledge Hub investigates...

Customer Attraction and Retention

Customer Attraction and Retention

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Customer Attraction and Retention

Does it take the same amount of effort to retain a customer as to initially attract them?

Why Don't People Listen?

Why Don't People Listen?

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Why Don't People Listen?

What is the most common reason that people don’t listen to you and how to overcome this?

The Personal Touch is Key

The Personal Touch is Key

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The Personal Touch is Key

Finding new customers is important for any business, but just as vital, is retaining them. How can you use personal touches to make sure they stay with you?

Social Media and Customer Retention

Social Media and Customer Retention

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Social Media and Customer Retention

When it comes to retaining customers or clients, Social Media can be incredibly important, and could be the crucial factor in someones purchasing decision.

Prices v Customer Service

Prices v Customer Service

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Prices v Customer Service

For your customers, there are two main factors to focus on in their decision making cycle - price and customer service. But which is the most important?

Corresponding with Clients

Corresponding with Clients

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Corresponding with Clients

Contacting customers is the first step to gaining repeat custom. But when and how should you get in touch? Knowledge Hub investigates...

Obtaining Customer Feedback

Obtaining Customer Feedback

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Obtaining Customer Feedback

Is it better to use an automated customer feedback service or employees?

The Effects of 'Buyer's Remorse'

The Effects of 'Buyer's Remorse'

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The Effects of 'Buyer's Remorse'

What is ‘buyer’s remorse’, and do I need to overcome it to retain customers?

Conquering Hard Times in Business

Conquering Hard Times in Business

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Conquering Hard Times in Business

In hard times, is it essential to offer discounts to customers? Or maintain the price and value of the product?

What is a Linear Model of Communication?

What is a Linear Model of Communication?

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What is a Linear Model of Communication?

Linear models of communication have been largely superseded by transactional and mutual models, but they still have a number of advantages for businesses

Relating Products and Services to a Customer's Spend

Relating Products and Services to a Customer's Spend

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Relating Products and Services to a Customer's Spend

Should products and services be tied to the customer’s smallest spend?

Key Components of Written Communication

Key Components of Written Communication

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Key Components of Written Communication

What are the key components of effective written communication and how can you ensure they come across in anything you write or produce.

Using Buffer Statements

Using Buffer Statements

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Using Buffer Statements

Buffer statements are a form of neutral language, commonly used to soften the blow when communicating bad news in a business environment.

Use Plain English in Business Communications

Use Plain English in Business Communications

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Use Plain English in Business Communications

Effective communication is vital for the smooth running of your business, and there's one simple, obvious trick to improve it - use plain English.

Observing Reactions When Communicating

Observing Reactions When Communicating

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Observing Reactions When Communicating

Is it important to observe people’s reactions when communicating? A short overview of the power of body language and nonverbal communication