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Clients

As your business progresses, ensure clients get the best possible experience

Clients are invaluable. That's why you need to constantly strive to improve their brand and customer experience. In this section you can find anything from dealing with difficult customers (we've all been there) to breaking into a new target market and growing a solid understanding of your client base.

Conquering Hard Times in Business

Conquering Hard Times in Business

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Conquering Hard Times in Business

In hard times, is it essential to offer discounts to customers? Or maintain the price and value of the product?

What is a Linear Model of Communication?

What is a Linear Model of Communication?

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What is a Linear Model of Communication?

Linear models of communication have been largely superseded by transactional and mutual models, but they still have a number of advantages for businesses

Relating Products and Services to a Customer's Spend

Relating Products and Services to a Customer's Spend

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Relating Products and Services to a Customer's Spend

A successful pricing strategy must consider your profit margin, but also your customer's budget. Get our advice on how to price your products or services

Key Components of Written Communication

Key Components of Written Communication

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Key Components of Written Communication

What are the key components of effective written communication and how can you ensure they come across in anything you write or produce.

Using Buffer Statements

Using Buffer Statements

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Using Buffer Statements

Buffer statements are a form of neutral language, commonly used to soften the blow when communicating bad news in a business environment.

Use Plain English in Business Communications

Use Plain English in Business Communications

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Use Plain English in Business Communications

Effective communication is vital for the smooth running of your business, and there's one simple, obvious trick to improve it - use plain English.

Observing Reactions When Communicating

Observing Reactions When Communicating

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Observing Reactions When Communicating

Is it important to observe people’s reactions when communicating? A short overview of the power of body language and nonverbal communication

Pros and Cons of a Business Report

Pros and Cons of a Business Report

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Pros and Cons of a Business Report

What are the Pros and Cons of a Business Report? And is it the best way of communicating information?