Without an excellent understanding of what your customers need and want, you simply can't build a successful business. So, doing market research, spotting trends and talking to customers is an essential part of being an entrepreneur. This section of the Knowledge Hub is packed with helpful advice for smart business owners who strive to understand their clients.
Capitalising on Business 'Micro-Moments'
— Read More — Capitalising on Business 'Micro-Moments'Capitalising on Business 'Micro-Moments'
With the advancement of online shopping and increasing dominance of mobile browsing, capitalising on the 'micro-moments' in your customer journey could be the key to success
3 Steps to Revolutionizing Your Product Cycle
— Read More — 3 Steps to Revolutionizing Your Product Cycle3 Steps to Revolutionizing Your Product Cycle
How to work out what your customers actually want, how to deliver it (metaphorically and literally) and the effect it could have on your business
How to Avoid the Dreaded 'Unsubscribe' Button
— Read More — How to Avoid the Dreaded 'Unsubscribe' ButtonHow to Avoid the Dreaded 'Unsubscribe' Button
So you've jumped on the email marketing bandwagon. Now here's how to avoid high bounce and unsubscribe rates and keep your ROI high.
Creating Your First Content Strategy
— Read More — Creating Your First Content StrategyCreating Your First Content Strategy
Everything you need to know to start putting together your first content strategy for your business from understanding your customers to implementing it.
How You Can Learn to be Creative
— Read More — How You Can Learn to be CreativeHow You Can Learn to be Creative
You can’t teach someone to come up with great ideas, but creativity is something that can be nurtured and developed with the right kind of attitude.
How to Use Content to Drive Sales
— Read More — How to Use Content to Drive SalesHow to Use Content to Drive Sales
These days the line between marketing and sales is particularly thin. In this article we look how content can be used to build trust and drive acquisition
6 Zero-Cost Ways to Win Business From Your Competition
— Read More — 6 Zero-Cost Ways to Win Business From Your Competition6 Zero-Cost Ways to Win Business From Your Competition
There are many ways to win business from your competition. Some come at a cost. Some are completely free apart from in time and effort. Just like these.
How to Deal With Difficult Customers
— Read More — How to Deal With Difficult CustomersHow to Deal With Difficult Customers
In every industry there will be times when you have to deal with difficult customers. Handle a situation well and most customers will do business with you.
How to Break Into a New Demographic
— Read More — How to Break Into a New DemographicHow to Break Into a New Demographic
It’s obviously essential to exploit new avenues of growth in a business, but there are steps you should consider before pushing into a new demographic
Is The Customer Really Always Right?
— Read More — Is The Customer Really Always Right?Is The Customer Really Always Right?
Customer complaints can have a huge impact on a business' reputation. Here's an article exploring how to deal with customer complaints effectively
How to Market to High-End & Low-End Customers
— Read More — How to Market to High-End & Low-End CustomersHow to Market to High-End & Low-End Customers
Segmenting your customers based on their income may not be the most morally right thing to do, but it could totally reinvigorate your sales.
Advertising Your Business on TV
— Read More — Advertising Your Business on TVAdvertising Your Business on TV
TV advertising is something often overlooked by SMEs due to the expected high costs. The benefits can, however, outweigh the negatives
How to Properly Introduce Your Business
— Read More — How to Properly Introduce Your BusinessHow to Properly Introduce Your Business
Two steps to providing helpful communication, setting you apart from your competitors while also introducing and promoting your business.
Ask Fleximize: Sales Management
— Read More — Ask Fleximize: Sales ManagementAsk Fleximize: Sales Management
This time, we've scoured the country for business owners with sales management issues and brought there questions to the Fleximize experts
Launching Your Trial Product
— Read More — Launching Your Trial ProductYou might be wondering if free trials are cost effective. The short answer is yes. The longer answer is yes, but only if they’re carefully planned out.
The 'Golden Oldies' of Marketing
— Read More — The 'Golden Oldies' of MarketingThe 'Golden Oldies' of Marketing
Do MySpace, The Phonebook and Flyer distribution still work as ways of promoting your small-medium business? We take a closer look...
Do You Know Your Leads From Your Weeds?
— Read More — Do You Know Your Leads From Your Weeds?Do You Know Your Leads From Your Weeds?
Are your sales figures stuck in a rut? In this article we look at one simple way you can revolutionize your lead management process and grow your numbers.
How to Market Your Product to a Foreign Country
— Read More — How to Market Your Product to a Foreign CountryHow to Market Your Product to a Foreign Country
In order to market to your foreign audience as effectively as possible, you need to be prepared to really get to know your customers. Here's how.
Ask Fleximize: Potential Clients
— Read More — Ask Fleximize: Potential ClientsAsk Fleximize: Potential Clients
In this edition of Ask Fleximize we answer all your burning questions on reaching out to potential customers, converting and retaining them.
Time Scales for Handling Customer Complaints
— Read More — Time Scales for Handling Customer ComplaintsTime Scales for Handling Customer Complaints
No business owner wants complaints about their products or business, but when they happen, here's how you should respond to them.
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