Understanding Your Clients

Advice for smart business owners who want to understand their clients

Without an excellent understanding of what your customers need and want, you simply can't build a successful business. So, doing market research, spotting trends and talking to customers is an essential part of being an entrepreneur. This section of the Knowledge Hub is packed with helpful advice for smart business owners who strive to understand their clients.

Capitalizing on Business 'Micro-Moments'

Capitalizing on Business 'Micro-Moments'

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Capitalizing on Business 'Micro-Moments'

With the advancement of online shopping and increasing dominance of mobile browsing, capitalizing on the 'micro-moments' in your customer journey could be the key to success

3 Steps to Revolutionizing Your Product Cycle

3 Steps to Revolutionizing Your Product Cycle

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3 Steps to Revolutionizing Your Product Cycle

How to work out what your customers actually want, how to deliver it (metaphorically and literally) and the effect it could have on your business

How to Avoid the Dreaded 'Unsubscribe' Button

How to Avoid the Dreaded 'Unsubscribe' Button

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How to Avoid the Dreaded 'Unsubscribe' Button

So you've jumped on the email marketing bandwagon. Now here's how to avoid high bounce and unsubscribe rates and keep your ROI high.

Creating Your First Content Strategy

Creating Your First Content Strategy

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Creating Your First Content Strategy

Everything you need to know to start putting together your first content strategy for your business from understanding your customers to implementing it.

How You Can Learn to be Creative

How You Can Learn to be Creative

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How You Can Learn to be Creative

You can’t teach someone to come up with great ideas, but creativity is something that can be nurtured and developed with the right kind of attitude.

How to Use Content to Drive Sales

How to Use Content to Drive Sales

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How to Use Content to Drive Sales

These days the line between marketing and sales is particularly thin. In this article we look how content can be used to build trust and drive acquisition

6 Zero-Cost Ways to Win Business From Your Competition

6 Zero-Cost Ways to Win Business From Your Competition

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6 Zero-Cost Ways to Win Business From Your Competition

There are many ways to win business from your competition. Some come at a cost. Some are completely free apart from in time and effort. Just like these.

How to Deal With Difficult Customers

How to Deal With Difficult Customers

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How to Deal With Difficult Customers

In every industry there will be times when you have to deal with difficult customers. Handle a situation well and most customers will do business with you.

How to Break Into a New Demographic

How to Break Into a New Demographic

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How to Break Into a New Demographic

It’s obviously essential to exploit new avenues of growth in a business, but there are steps you should consider before pushing into a new demographic

Is The Customer Really Always Right?

Is The Customer Really Always Right?

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Is The Customer Really Always Right?

Many customers have the inclination to complain about nearly anything – but, even the smallest of issues must be handled well or it will harm your business.

Marketing to High-End & Low-End Customers

Marketing to High-End & Low-End Customers

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Marketing to High-End & Low-End Customers

Segmenting your customers based on their income may not be the most morally right thing to do, but it could totally reinvigorate your sales.

Advertising Your Business on TV

Advertising Your Business on TV

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Advertising Your Business on TV

TV advertising is something often overlooked by SMEs due to the expected high costs. The benefits can, however, outweigh the negatives

How to Properly Introduce Your Business

How to Properly Introduce Your Business

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How to Properly Introduce Your Business

Two steps to providing helpful communication, setting you apart from your competitors while also introducing and promoting your business.

Ask Fleximize: Sales Management

Ask Fleximize: Sales Management

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Ask Fleximize: Sales Management

This time, we've scoured the country for business owners with sales management issues and brought there questions to the Fleximize experts

Launching Your Trial Product

Launching Your Trial Product

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Launching Your Trial Product

You might be wondering if free trials are cost effective. The short answer is yes. The longer answer is yes, but only if they’re carefully planned out.

The 'Golden Oldies' of Marketing

The 'Golden Oldies' of Marketing

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The 'Golden Oldies' of Marketing

Do MySpace, The Phonebook and Flyer distribution still work as ways of promoting your small-medium business? We take a closer look...

Do You Know Your Leads From Your Weeds?

Do You Know Your Leads From Your Weeds?

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Do You Know Your Leads From Your Weeds?

Are your sales figures stuck in a rut? In this article we look at one simple way you can revolutionize your lead management process and grow your numbers.

How to Market Your Product to a Foreign Country

How to Market Your Product to a Foreign Country

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How to Market Your Product to a Foreign Country

In order to market to your foreign audience as effectively as possible, you need to be prepared to really get to know your customers. Here's how.

Ask Fleximize: Potential Clients

Ask Fleximize: Potential Clients

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Ask Fleximize: Potential Clients

In this edition of Ask Fleximize we answer all your burning questions on reaching out to potential customers, converting and retaining them.

Time Scales for Handling Customer Complaints

Time Scales for Handling Customer Complaints

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Time Scales for Handling Customer Complaints

No business owner wants complaints about their products or business, but when they happen, here's how you should respond to them.