Advice for smart business owners who want to understand their clients
Without an excellent understanding of what your customers need and want, you simply can't build a successful business. So, doing market research, spotting trends and talking to customers is an essential part of being an entrepreneur. This section of the Knowledge Hub is packed with helpful advice for smart business owners who strive to understand their clients.
With the advancement of online shopping and increasing dominance of mobile browsing, capitalizing on the 'micro-moments' in your customer journey could be the key to success
Everything you need to know to start putting together your first content strategy for your business from understanding your customers to implementing it.
These days the line between marketing and sales is particularly thin. In this article we look how content can be used to build trust and drive acquisition
6 Zero-Cost Ways to Win Business From Your Competition
There are many ways to win business from your competition. Some come at a cost. Some are completely free apart from in time and effort. Just like these.
In every industry there will be times when you have to deal with difficult customers. Handle a situation well and most customers will do business with you.
You might be wondering if free trials are cost effective. The short answer is yes. The longer answer is yes, but only if they’re carefully planned out.
Are your sales figures stuck in a rut? In this article we look at one simple way you can revolutionize your lead management process and grow your numbers.
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