The Knowledge Hub

How to Avoid the Dreaded 'Unsubscribe' Button

David Kiriakidis

So you've jumped on the email marketing bandwagon. Now here's how to avoid high bounce and unsubscribe rates and keep your ROI high.

How to Drive Sales For Your New Product

Daniel Kidd

When launching a new product there are two things you should consider before starting your marketing campaign; content & delivery. Here's why.

​Defences for Trademark Infringement

Emma Meakin

Have you been accused of trademark infringement? Are you facing a threat of proceedings? Don’t panic - there may be a defence.

The Small Business Guide to Making Content Work

David Kiriakidis

A strong piece of content shouldn't be limited. Making the most out of your content means thinking about different channels.

Why Content is Such a Buzzword in Business

Daniel Kidd

In the age of ecommerce, the way in which companies and clients interact has changed in recent years, and posting adverts simply doesnt cut it anymore

How to Turn Blogging Into a Revenue Channel

Daniel Kidd

A blog gives your company a personal face. It can be a simple way to convey complicated messages to your customers and can help you build a loyal following.

What Your Images Say About Your Business

Daniel Kidd

A picture is worth a thousand words. Supporting imagery is essential to creating a great website, but it’s vital that you use those images legally.

Is Your Business Ready to Go Global?

Daniel Kidd

It can be one of the most difficult decisions an entrepreneur will ever make - Can your business stand the test of time in a different country?

How to Make The Most of Facebook on a Tiny Budget

David Kiriakidis

​It all used to be quite simple. You'd work out who you wanted to like your page, put together the right content and Bob's your uncle. And then...

How to Use LinkedIn to Market Your Business Effectively

David Kiriakidis

With over 313 million members in more than 200 new countries, if your business doesnt have a presence on LinkedIn, it should do. Here's our handy guide

Declaring Your Second Income

Daniel Kidd

If you're lucky enough to have a second income, not declaring it could land you in a whole heap of trouble with HMRC, so here's how to declare it.

Leaving Your Family Business

Daniel Kidd

Leaving your family business is always hard, after all you don't want to upset family members. Here's everything you need to know.

A Licence to Kill

Daniel Kidd

If you’re operating solely within the UK, there's often no need to obtain a business licence. However, specific licences may be required in your sector.

Can You Actually Save Money on Business Tax?

Daniel Kidd

Tax in the UK is decided by the type of goods or services you’re providing, not the type of company that runs it, so can you use this to your advantage?

How You Can Learn to be Creative

Daniel Kidd

You can’t teach someone to come up with great ideas, but creativity is something that can be nurtured and developed with the right kind of attitude.

The Small Business Owners' Guide to Protecting Your Ideas

David Kiriakidis

In a technologically advanced age, businesses need to protect their products and ideas from plagiarism via a copyright, a trademark, a patent or a design.

How to Grow Your Email Subscribers

David Kiriakidis

How do you go about growing your email subscribers without holding a gun to their head. Seriously, don't do that.

6 Zero-Cost Ways to Win Business From Your Competition

Daniel Kidd

There are many ways to win business from your competition. Some come at a cost. Some are completely free apart from in time and effort. Just like these.

6 Steps to Finding an Investor For Your Business

Daniel Kidd

We take a good look at how to attract great investors, and how to work with them to grow you company.

Franchisees and The Law

Daniel Kidd

What separates business owners and franchisees when things start to turn sour and where do you stand?