If you gather, store and use personal information – be it customer or employee information – you must adhere to strict data protection rules. With more and more big data being generated, it's also an issue of keeping the information totally secure and locked away from hackers trying to access details. Read more about data protection in this section of The Knowledge Hub.
Using CRM Data to Build Marketing Campaigns
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Ella Patenall of Tech.co explores how SMEs can use CRM data to inform their long-term marketing strategy, including a look at data cleansing, segmentation and personalisation.
Understanding Social Media and the Law
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Knowing how to deal with any legal risks that come with posting on social media is essential to creating a safe online working environment.
An SME’s Guide to Data Protection and Brexit
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Jonathan Smy of SMY IT Services talks us through the new data protection regulations that business owners need to be aware of as the UK leaves the European Union
Managing Document Security in the Workplace
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Ben Liu of Kofax takes a look at why it's essential to invest time into protecting your business' paperwork and digital file infrastructure
How to Ensure Your Marketing Is Responsible
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When processing customer data for marketing purposes, small businesses need to implement responsible marketing practices and consider customer trust. Scott Logie of REaD Group explores
A Guide to Data Driven Business Development
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A data driven approach to business development can be highly successful for professional services firms that may have previously relied on face-to-face interactions. Here's how
Why SMEs are Prioritising Cybersecurity in 2022
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Research shows that UK businesses are prioritising investment in cybersecurity in 2022 to strengthen their defences. Adam Louca from Softcat explores
Using Data to Compete Against Big Businesses
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It's important to understand how analysing data could help you learn more about your customers and gain an edge over competitors. Tillpoint's Cordy Bartlett explores
A Startup's Guide to Data Protection & GDPR
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Stuart Cook of data protection services provider Evalian shares his guide to data protection and GDPR for startups, including managing personal data and compliance
Making Your Business Compliant with PCI Level 1
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Protecting personal data should be a primary concern of any business, especially those that process card payments. Here's our guide to making your business compliant with PCI Level 1
Five Tips for Keeping Your Company Safe Online
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Here's a quick guide from Phil Upton covering five ways to keep your small business and its data safe from malware
Dealing with Data Loss from Business Devices
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Andrew Magee, Development Manager at software specialist Enigma Recovery, explains what to do if you've lost data from one of your business devices
Balancing Digital Transformation with Privacy
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Sophie Chase-Borthwick, Director of Data Ethics & Privacy at Calligo, explains how to incorporate data privacy into digital transformation projects
Collecting Data for Hyper-Personalised Marketing
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Jason Lark of Celerity shares his tips on how to collect the right types of data for your SME's marketing campaigns
The SME Guide to Optimising Transparency
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In this detailed guide, KJ Dearie of Termly explores how SMEs can promote transparency through their data collection and marketing practices
The SME Guide to Better Records Management
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Paul Ravey of Access Records Management shares tips on how businesses can refine their records management practices
The Biggest Phishing Threats to SMEs in 2019
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It’s imperative that SME owners and employees know exactly how to detect and react to potential phishing threats. Here's what to look out for in 2019
Why Cybersecurity Training is Crucial for SMEs
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Melanie Jones looks at how investing in cybersecurity training can positively impact both your business and your wider workforce
Managing Password Protection & Cyber-Stress
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Many SMEs struggle with effective password management and cyber-stress. Ian Pitt of LogMeIn explains how technology can relieve the burden
GDPR: How to Rectify Non-Compliance
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Many SMEs are still unsure if they are 100 per cent compliant with the GDPR. Adam Prince shares three changes to make within your business if you suspect non-compliance
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