Understanding Your Clients

Advice for smart business owners who want to understand their clients

Without an excellent understanding of what your customers need and want, you simply can't build a successful business. So, doing market research, spotting trends and talking to customers is an essential part of being an entrepreneur. This section of the Knowledge Hub is packed with helpful advice for smart business owners who strive to understand their clients.

Monitoring your Clients' Happiness

Monitoring your Clients' Happiness

— Read More — Monitoring your Clients' Happiness

Monitoring your Clients' Happiness

Ensuring your clients are happy and content with your business is key to building lasting relationships and repeat custom. Here's why...

Contacting your Clients via Email

Contacting your Clients via Email

— Read More — Contacting your Clients via Email

Contacting your Clients via Email

Contacting your customers via email can be very effective for many small businesses. Here are our top tips to get your message across, first time round...

Advertising your Business to Potential Customers

Advertising your Business to Potential Customers

— Read More — Advertising your Business to Potential Customers

Advertising your Business to Potential Customers

There are many ways to reach out to potential customers, but there is one almost guaranteed way to reach more customers. Knowledge Hub investigates...

The Personal Touch is Key

The Personal Touch is Key

— Read More — The Personal Touch is Key

The Personal Touch is Key

Finding new customers is important for any business, but just as vital, is retaining them. How can you use personal touches to make sure they stay with you?

Social Media and Customer Retention

Social Media and Customer Retention

— Read More — Social Media and Customer Retention

Social Media and Customer Retention

When it comes to retaining customers or clients, Social Media can be incredibly important, and could be the crucial factor in someones purchasing decision.

Prices v Customer Service

Prices v Customer Service

— Read More — Prices v Customer Service

Prices v Customer Service

For your customers, there are two main factors to focus on in their decision making cycle - price and customer service. But which is the most important?

Corresponding with Clients

Corresponding with Clients

— Read More — Corresponding with Clients

Corresponding with Clients

Contacting customers is the first step to gaining repeat custom. But when and how should you get in touch? Knowledge Hub investigates...

Relating Products and Services to a Customer's Spend

Relating Products and Services to a Customer's Spend

— Read More — Relating Products and Services to a Customer's Spend

Relating Products and Services to a Customer's Spend

Should products and services be tied to the customer’s smallest spend?