On a wet and windy day in April, we braved the long trek ‘up north’ to visit Grant Ashworth, the owner of U Name It Promotions, or as they like to call him, “The Boss, Big Chief, Don Corleone”. This thriving business is located in rural North Yorkshire surrounded by nothing but trees, fields and winding country lanes, but look beneath the idyllic setting and you’ll find that U Name It is more innovative and exciting products than Yorkshire Tea and cricket.
At the forefront
U Name It's mantra of “the answer is yes, what is the question?” has seen it work with some of the UK’s brightest and biggest brands on some amazing projects. Supplying everything from branded clothing and eco-friendly bags, to fitness trackers and Bluetooth keyboards, Grant has built the company up from its creation in 2001, to a 12-strong team with regional offices up and down the country.
A crucial element to the success of the business is managing relationships with long-term clients, as many come to them not knowing exactly what they want. This is where the talent of the team really comes to the fore, unleashing their creativity and understanding their customers. It’s the reason they are trusted time and time again by big brands to successfully deliver their message.
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