U Name It Promotions

They named it. We gave them the funding for it


Key Details

The business

Trading for: 15 years

Sector: Promotional Merchandise

Location: North Yorkshire

Reason for funding

Cash flow


- Unsecured business loan

- Fixed repayments

- £20,000 for one month + two additional loans

- Funding time: two days


- Cash flow unlocked to grow business

On a wet and windy day in April, we braved the long trek ‘up north’ to visit Grant Ashworth, the owner of U Name It Promotions, or as they like to call him, “The Boss, Big Chief, Don Corleone”. This thriving business is located in rural North Yorkshire surrounded by nothing but trees, fields and winding country lanes, but look beneath the idyllic setting and you’ll find that U Name It is more innovative and exciting products than Yorkshire Tea and cricket.

At the forefront

U Name It's mantra of “the answer is yes, what is the question?” has seen it work with some of the UK’s brightest and biggest brands on some amazing projects. Supplying everything from branded clothing and eco-friendly bags, to fitness trackers and Bluetooth keyboards, Grant has built the company up from its creation in 2001, to a 12-strong team with regional offices up and down the country.

A crucial element to the success of the business is managing relationships with long-term clients, as many come to them not knowing exactly what they want. This is where the talent of the team really comes to the fore, unleashing their creativity and understanding their customers. It’s the reason they are trusted time and time again by big brands to successfully deliver their message.

Orders piling high
Orders piling high :

With more plans for growth U Name It needed a new funding partner

Traditional lenders too stuck in the mud

Having run the business for 15 years, it would be an understatement to say that Grant has his head screwed on when it comes to finding the right funding solutions for his business. Having explored different funding avenues such as invoice financing and traditional banking, Grant had first-hand experience of the pitfalls of each.

Presented with mountains of paperwork, and potentially months of waiting around with the bank and the high expense of invoice trading, Grant needed a new funding option when a number of clients stalled on paying their invoices. It was at this time that he stumbled across Fleximize, hearing our radio adverts on LBC.

Enter Fleximize

After hearing our adverts, Grant got in touch, explaining his situation and what he required the funding for. With funding needed quickly, our team got to work right away putting together a tailored package that suited the needs of the business. Grant’s newly assigned relationship manager kept him informed throughout the application process.

Having applied on the Friday, Grant had £20,000 in his account by the end of the following Monday, allowing him to pay suppliers and free up cash flow. Since then, Fleximize has lent Grant a further £55,000 allowing him to grow the business even further.

Print Ready
Print Ready :

With funding secured, Grant is looking forward to more growth for U Name It

Big plans for more growth

Grant has big plans for U Name It and it’s evident that the company is heading in an exciting direction.

At Fleximize, we can clearly see that Grant is dedicated to bringing new and innovative products to the branding and promotional merchandise industry and helping its customers grow their business, just like us.

If you’re looking for funding to launch or grow your own small business, contact Fleximize to talk about our flexible finance options. Call 0207 100 0110. Alternatively, click on Apply Now below to open the door to quick business funding, designed especially for your SME.

Get started: Apply now