Advertising Sales

Advice and tips on advertising sales for businesses of all kinds

Advertising sales can be very powerful for different types of businesses. Whether it's radio, newspaper, magazine, TV, online, cinema or outdoor, you could reach new audiences, raise your brand profile, generate sales leads, collect customer data, and raise investment. This part of the Knowledge Hub is dedicated to advertising in the media – with advice and top tips.
A Simple Guide to Writing in Plain English

A Simple Guide to Writing in Plain English

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A Simple Guide to Writing in Plain English

Because no one ever said, “Wow, I wish that email had more jargon.” This simple guide shares practical tips to cut the fluff, boost clarity, and write content people actually understand.

Are Black Friday Email Campaigns Worthwhile?

Are Black Friday Email Campaigns Worthwhile?

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Are Black Friday Email Campaigns Worthwhile?

Every brand is vying for a spot in consumers’ inboxes. But many retailers are asking themselves, are Black Friday email campaigns worth it? Christopher Wykes of Kaweb investigates.

How Digitally Accessible is Your Website?

How Digitally Accessible is Your Website?

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How Digitally Accessible is Your Website?

With The European Accessibility Act coming into effect in June 2025, it's time to review your website's accessibility.

Top 10 Tips for Doing Your Own Publicity

Top 10 Tips for Doing Your Own Publicity

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Top 10 Tips for Doing Your Own Publicity

Getting effective press coverage for your new business can be tricky on a budget. This guide covers the basics of PR so you can promote your own business