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Download our free customer journey map template to map out your customers’ experience from first interaction to loyal advocate.
Whether you’re in sales, marketing or customer support, this tool helps teams align, spot friction points, and unlock opportunities to drive real business impact.
What's inside?
This free download includes:
- A customer persona builder to define your ideal customer
- A detailed journey table, covering all five stages from Awareness to Loyalty
- Editable prompts and tooltips to guide your team as you fill it in
- A bonus action plan to prioritise improvements and assign owners
What is a customer journey map?
A customer journey map, or journey map, is a visual representation of interactions people have with your brand.
A good journey maps highlight moments of delight or pain customers of a brand experience pre- and post-sales. Using a templated customer journey map helps standardise how businesses can measure how different customer journeys can be improved.
How do I create a customer journey map?
Start by building a simple persona – who they are, what they need, and how they behave. Then, work through each journey stage:
- Awareness – How do they first hear about you?
- Consideration – What makes them curious or cautious?
- Purchase – What helps them decide to act?
- Onboarding – How smooth is their first experience?
- Loyalty – What keeps them coming back (or turning away)?
Use our template to add touchpoints, internal actions, and opportunities at each step.
About Fleximize
Fleximize is a multi-award-winning digital business lender, proudly supporting thousands of UK SMEs with over £550 million in funding since 2014. We’re on a mission to empower businesses with fast, flexible business loans.
As well as funding the underserved, we’re on a mission to drive transparency and demystify commercial finance. Business funding is evolving for the better, and we’re proud to be part of the revolution.
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