Shelley’s Pie & Mash Shop

Comfort food at its finest. It’s no wonder Shelley's is off to a s-mashing start!


Key Details

The business

Trading for: 6 months

Sector: Food service

Location: Cromer, Norfolk

Reasons for funding

- PR & Marketing

- Cash flow

- Fixtures and fittings


- Unsecured business loan

- Fixed repayments

- £8,400 over 18 months


- Funding and delivery of local marketing campaign

- Purchase of new kitchen equipment and restaurant fittings

- Improved cash flow

Our visit to Shelley’s Pie & Mash shop was nothing less than delightful. It's clear to see why it’s already been rated the #6 best restaurant in Cromer, Norfolk, on TripAdvisor since its launch in March 2015.

It’s a coastal town restaurant with a Soho vibe – the interior has been decked out with warm blue base tones, lashings of rustic wood, vibrant flowers and quirky industrial lighting creating an inviting atmosphere. Alongside a straightforward, well-executed menu of comfort food, including a range of gluten-free options you actually want to eat, it’s not hard to see why this seaside startup is thriving.

On the ball

Owner Shelley Dickinson has full control of the day-to-day running of the business and is completely in tune with her team and her customers, resulting in a friendly, cosy vibe. Shelley has plans for "world domination" – or at the very least expanding her business but realized earlier this year that she needed extra funding to maximize the potential of the restaurant to achieve her plans.

pie high
pie high : We were lucky enough to try this fine specimen of a pie and give it our seal of approval
Working with Fleximize was a walk in the park. They'll work with you and help you out. I'd definitely recommend them.

Shelley Dickinson

Enter Fleximize

Funding Options referred Shelley to Fleximize when she needed a small cash boost for local marketing. Just a few weeks after receiving a business loan in July, she launched a radio and print advertising campaign in the run up to Cromer Carnival. The marketing took up 60% of the funding, and the rest went to aid cash flow and pay for restaurant fixtures.

Simple branding
Simple branding :

Shelley knows what customers want and how to present it.

Do you run a business like this?

If you’re looking for restaurant finance to launch or grow your own restaurant or hospitality business, you can apply now by clicking the button below. Alternatively, feel free to call us on to 020 7100 0110 to find out more about out flexible funding options.

Get started: Apply now