Time is precious when you run your own business, so YouTube can be great way to quickly learn something new, get inspired, or find the answer to a question you’ve been stewing over. Luckily, YouTube channels that focus on helping people start, run and grow a business are becoming more and more prevalent, with videos covering everything from accounting to interviews with successful business owners and entrepreneurs.
Whether it's marketing tips you're looking for, or ways to better target your social media campaigns, YouTube also features a wide range of video content specifically created to provide practical step-by-step guidance on how to run many aspects of a business. With that in mind, we’ve shortlisted our top 10 favourite YouTube channels that can help both you and your business grow.
Best for: Financial news and information
Must watch: What Successful Freelancers Wish They'd Known From The Start
Having a good grasp of your accounts is vital for every small business owner. Leading accounting platform Crunch uses its YouTube channel to help entrepreneurs, small business owners and freelancers manage their finances better, covering everything from IR35 to claiming expenses.
Best for: Inspiring interviews with entrepreneurs
Must watch: How to Keep Culture at Scale
It’s inevitable that, at times, you’ll find yourself lacking in motivation, focus, and creativity. Don’t fear though – The Startup Van provides the perfect fix, featuring inspiring chats with the entrepreneurs behind the likes of WiseAlpha, HeadBox, and Freetrade. Even Thomas Skinner from The Apprentice has jumped in the back of the van for a chat.
Best for: Learning new skills and personal development
Must watch: Data Visualization Through Drawing & Visual Thinking
As a small business owner, you’re often required to wear multiple hats. E-Learning platform Skillshare’s YouTube channel features hundreds of free lessons to help you with anything from pitching to product photography and graphic design. In particular, we recommend starting with their business playlist!
Best for: Light entertainment (business-style)
Must watch: Making Shoes Look Like Dessert!!!!
Sometimes you don’t want to watch anything too heavy. Just a bit of light entertainment over your morning coffee. Enter Shopify. The darling of e-commerce business owners, Shopify’s YouTube channel features stories of overcoming adversity in business (Work Through Failure, a.k.a #WTFWednesdays) and making money in the Internet era. Their light-hearted Guess My Hustle playlist is also a great watch, though don't be surprised if you find yourself binge-watching every episode in one sitting.
Best for: Ted Talk-style lectures
Must watch: Simon Sinek - Love Your Work
Find yourself stuck for hours at a time at your desk with inspiration draining away? Creative Mornings is a lecture series for creatives, featuring inspiring talks from the likes of Seth Godin, Simon Sinek and Mike Monteiro. It’s ideal if you need an emergency dose of creative inspiration.
Best for: Leadership and business advice
Must watch: How to Shift From a Business to a Movement
Leadership is daunting, whether you’re a seasoned entrepreneur or hiring your first employee. On his YouTube channel, Robin Sharma discusses everything to do with being a leader – from beating procrastination to overcoming self-doubt. Considered to be one of the top 5 Leadership Experts in the world, as well as an internationally acclaimed bestselling author, Robin's channel is well worth checking out.
Best for: Keeping up with technology and innovation
Must watch: Kind CEO on The Company's Social Mission
We live in a rapidly changing world, which means the business environment can sometimes be a bit unpredictable. Fast Company looks at innovation, disruption, new technology and new ways of doing business. Videos include interviews with some of the biggest names in business, a look at topical subjects dominating the news, and even quick videos covering tips to help you work better.
Best for: Out-of-the-box thinking
Must watch: ROOM CEO Brian Chen on Maximizing Open Floor Plans
Whether you’ve been in business for one year or ten, one of the biggest advantages that small businesses and startups have over their large business counterparts is agility. There’s a lot that small business owners can learn from the founders of rapidly-scaling, agile startups, which is where This Week in Startups comes in.
Best for: Going self-employed
Must watch: Surviving a Self Assessment Tax Audit
Becoming self-employed is daunting for a number of reasons, especially if you’re doing it for the first time. Small Business Toolbox’s Andy Mac isn’t an accountant – he’s not even a solicitor. But he has been self-employed for long time, and uses his channel to answer common questions about self-employed life as a UK entrepreneur.
Best for: Creativity & positivity
Must watch: 4 Customer Service Secrets to Help Your Business Take Off
Author of #1 New York Times Bestseller Everything is Figureoutable, Marie Forleo’s YouTube channel is a great resource to help you think smarter, develop successful habits, and learn new skills. Listed under Inc’s 500 fastest growing companies, Marie creates online training programs that allow people to turn their dreams into profitable realities, and her channel includes playlists such as 'Smart Advice for Sticky Situations' and 'Critical Advice for Artists & Creative Entrepreneurs'.
If you enjoyed our list of the best YouTube channels for businesses in 2020, be sure to take a quick look at our round-up of the top 10 podcasts for business owners in 2020.