Jyoti Patel

Content Manager

Your website may well be the first point of contact future customers have with your business, so investing in great content can do wonders for building trust in your brand and increasing conversion.

Who is Jyoti Patel?

Jyoti is Fleximize's Content Manager. You’ll usually find her typing away with a hot cup of peppermint tea by her side. Outside of work, Jyoti spends most of her time planning her next city break, reading any crime fiction she can get her hands on, and testing out her latest recipes on her friends.

Jyoti Patel as Content Manager

As Content Manager, Jyoti looks after any content produced by Fleximize. This involves writing landing pages and articles for the website on a range of topics across business finance and running an SME in the UK. Jyoti also writes content covering everything from the latest in the news to advice and guidance on securing funding for your business venture.

In particular, Jyoti manages the company’s online Knowledge Hub, which is read by over 40,000 unique visitors each month, and includes a range of articles on how to build and grow a successful UK business.

In addition to writing content herself, Jyoti also works closely with Fleximize’s growing network of guest writers to ensure that the Knowledge Hub features thought-leadership content contributions from other successful businesses such as Bizdaq, Sage, Centre of Excellence and Nuffield Health.

Jyoti also writes on behalf of Fleximize for other publications both in print and online. When she’s not busy with the above, she functions as the company ‘Word Queen’ and is on hand to provide her proofreading and editing skills on everything from compliance to customer communications.

If you fancy taking a peek at her work, you can read a couple of her articles here:

What is Fintech?
All You Need to Know About Alternative Finance 
An SME's Guide to Fair Trade Principles
The Startup Guide to Business Funding
The UK SMEs Harnessing the Written Word

Jyoti's quick-fire round

  1. What's your favourite food?
    Nothing beats a good pizza
  2. One film you can watch again and again?
    Skyfall
  3. Best band in the world?
    Kings of Leon
  4. Can you share a culinary tip?
    Everything tastes better if you add some halloumi 😊
  5. Favourite TV show?
    Luther
  6. Best app for business owners?
    Grammarly (the next best thing to having an in-house editor)

What did Jyoti do before she joined Fleximize?

Jyoti studied English Literature with Creative Writing at The University of East Anglia, graduating in 2014. During her degree, and for a few years afterwards, she worked as a freelance content writer and editor which involved everything from writing content for a range of apps and websites, to editing manuscripts and proofreading PhD dissertations.

A few weeks before graduating, Jyoti began working for the Britten-Pears Foundation (BPF) in Aldeburgh as a full-time marketing intern. During her time there, Jyoti wrote up a marketing plan for the organisation, along with liaising with global music producers on the future of the Britten Estate and providing support to the Head of Communications. After her initial graduate contract was over, Jyoti stayed on at BPF in an external relations role. Along with producing a social media marketing plan and providing support at the annual Aldeburgh Festival, Jyoti was tasked with project managing the content overhaul for the new company website.

After over a year of working in arts marketing, Jyoti took on a contract with Norfolk and Suffolk Police to help them launch their new websites. Originally joining as a digital content writer, Jyoti was heavily involved in not only managing the content preparation and upload for the new website, but also worked with the suppliers on everything from the design of the websites to reorganising the information architecture. During this time, she worked closely with the Government Digital Service to establish best practice standards which ensured content was written in plain English and was tailored to user needs.

After gaining experience in the public sector, Jyoti was keen to progress her career in content marketing, so accepted a role with a digital marketing agency in Norwich as Content Delivery Manager. There, Jyoti managed a team of writers and editors to deliver expertly-crafted content to a variety of clients across the travel, FMCG and b2b sectors amongst many more.  She also used her previous experience refining business processes to completely overhaul the content delivery process of the company, streamlining functions and implementing new ways of working so that the team could produce better quality content faster.

She was soon promoted to Head of Delivery, overseeing operations for the Norwich branch of the business, including managing the in-house writer and account management teams along with a team of freelance editors and writers. After almost two years with the agency, Jyoti was keen to move to an in-house role and accepted her current position with Fleximize as Content Manager.