It's Puppy Love for Fleximize and Online Pet Retailer
Luxury pet retailer The Lounging Hound needed a small business loan to take advantage of a boom in online sales during the pandemic. Here's how Fleximize was able to help
- Online retailer
- Traded 6 years
- Based in Buckinghamshire
Reason for funding
Recruiting new staff
- Unsecured business loan
- Fixed repayments
- £15,000 over 24 months
- Hiring a marketing assistant
- Purchasing raw materials
As a nation of pet lovers, the Brits are renowned for treating their furry friends with luxury toys, titbits, and accessories. Since the start of the Covid-19 pandemic, the number of pet owners in the UK has soared to new heights, with 3.2 million households buying a new pet, sparking a surge in consumer spending.
Poised to respond to this growth in demand was Natalie Mohacs, the founder of The Lounging Hound, an online shop specialising in luxury dog beds and other furnishings. But despite soaring sales figures, securing a bank loan to support the business' growth proved more difficult than Natalie expected. That's when Fleximize stepped in.
Launching the brand
After spotting an unmet need for more attractive, durable pet bedding among her friends and family, Natalie single-handedly launched The Lounging Hound from her kitchen table in 2015. The business mission was simple: offer customers a range of stylish yet practical products that will be loved by pets and pet owners alike.
While she had no prior knowledge of the industry, Natalie drew on her first-hand experiences of living and travelling with dogs when designing her range of soft furnishings. As sales increased, production was shifted from a local seamstress to an established manufacturer. However, every item continues to be designed and made in the UK as part of Natalie's commitment to minimizing the business' carbon footprint.
The Lounging Hound grew exponentially from its humble beginnings, quickly diversifying its product range, upscaling production, and expanding into online marketplaces and high-street stores. It soon became clear that the business needed a financial boost in order to sustain its growth in the long term.
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