How Brokers can Help Customers Find Financing

How Brokers can Help Customers Find Financing

Build partnerships with finance providers.

By Marcia Smith

If you’re interested in helping your customers find financing, you could think about setting up a partnership between your company and a financing company.

This isn't a decision to make quickly or lightly, as this partner will also be representing your company. Firstly, you should research financing companies that have experience dealing with your sector. Then you should research their reputation and what they offer. Once you have narrowed down your choices you should arrange a meeting and choose a partnership that’s beneficial to both parties.

If you don't want the commitment or complications that come from having a partnership, you could simply provide your customers with an extensive list of financing services. This will give them an idea of where to start looking and what research to do. If you show them a wide range of options and companies, it takes some of the responsibility off you and leaves the choice completely up to the customer.