Making Money From Your Customers' Experience

Making Money From Your Customers' Experience

Would consumers pay more for a better customer experience?

By Emma Meakin

Yes. Many surveys have revealed that a majority of customers would be willing to pay extra for better customer service.

So how can we interpret and use this information? The most important thing to understand is that in many cases the quality of customer service a person has received is the number one factor affecting their trust in your brand, their future custom, and whether they would recommend your business to a friend.

This means that good customer service is not just valuable to the customer, it’s valuable to your business. Good customer service will boost retention, help your marketing efforts and ultimately increase your profits.