Comfort food at it’s finest. It’s no wonder Shelley's is off to a s-mashing start!
Trading for: 6 months
Sector: Food service
Location: Cromer, Norfolk
Reasons for funding
- PR & Marketing
- Fixtures and fittings
- Unsecured business loan
- Fixed repayments
- £8,400 over 18 months
- Funding and delivery of local marketing campaign
- Purchase of new kitchen equipment and restaurant fittings
- Improved cashflow
Our visit to Shelley’s Pie & Mash shop was nothing less than delightful. It's clear to see why it’s already been rated the #6 best restaurant in Cromer, Norfolk, on Tripadvisor since its launch in March 2015.
It’s a coastal town restaurant with a Soho vibe – the interior has been decked out with warm blue base tones, lashings of rustic wood, vibrant flowers and quirky industrial lighting creating an inviting atmosphere. Alongside a straightforward, well-executed menu of comfort food, including a range of gluten-free options you actually want to eat, it’s not hard to see why this seaside startup is thriving.
On the ball
Owner Shelley Dickinson has full control of the day-to-day running of the business and is completely in tune with her team and her customers, resulting in a friendly, cosy vibe. Shelley has plans for "world domination" – or at the very least expanding her business but realized earlier this year that she needed extra funding to maximize the potential of the restaurant to achieve her plans.